Offering a breadth of email marketing expertise from setting up your email service provider and marketing tech stack to reimagining your lifecycle journey. Email is a low cost, effective channel of communication to drive growth. Experience across the top email marketing services and software including Salesforce Marketing Cloud, MailChimp, Constant Contact, HubSpot, Zeta, Epsilon and more.
Targeted Email Campaigns: Craft personalized email campaigns that reach the right audience, increasing engagement and conversions.
Automated Email Sequences: Implement automated workflows for welcome emails, follow-ups, and re-engagement to streamline your marketing efforts.
Custom Email Templates: Design visually appealing and responsive email templates that align with your brand and drive higher open rates.
Segmentation and Personalization: Utilize advanced segmentation strategies to deliver tailored content and offers based on user behavior and preferences.
A/B Testing: Conduct A/B testing on subject lines, content, and call-to-actions to optimize email performance and boost results.
Detailed Analytics and Reporting: Track and analyze email campaign metrics such as open rates, click-through rates, and conversions to refine your strategy.
List Management and Growth: Implement strategies for effective list management, including subscriber acquisition, list cleaning, and re-engagement tactics.
Compliance and Deliverability: Ensure compliance with email marketing regulations like GDPR and CAN-SPAM, and optimize deliverability to avoid spam filters.
Drip Campaigns: Develop targeted drip campaigns to nurture leads through the sales funnel and increase customer lifetime value.
Mobile Optimization: Ensure all email campaigns are optimized for mobile devices to reach users on-the-go and improve user experience. All emails should be designed with mobile first in mind.
If you are ready to expand or explore more with email marketing – reach out today.
mccallanmedia.com 